Strategy
CRUZBER
The target is clear, to achieve a significant presence on all five continents.
Brands
CRUZBER is a company with several well-defined brands within its brand architecture.
01 CRUZBER
CRUZBER is an organization with a well-defined brand architecture.
02 CRUZ
CRUZ is the company’s main product brand. It defines medium-high range products, is a leader in the Spanish market and is present in more than 40 markets.
03 FIRRAK
FIRRAK is a fresh and young brand, with a portfolio of entry-level products. Currently the brand is present in Spain, Portugal, the United Kingdom, Poland, the Czech Republic and Morocco.
CRUZ
FIRRAK
01 MANUFACTURER
CRUZBER is one of the main manufacturers of roof racks and roof bars in the European market, being a solvent and continuously expanding company.
02 SOLUTIONS
CRUBZER designs, manufactures and distributes a complete range of solutions for passenger cars, off-road vehicles and commercial vehicles according to consumer needs.
03 ADAPTATION
CRUZBER assumes rapid adaptation to new vehicle models and broad coverage of solutions for European, American and Asian vehicle brands.
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UNITS ROOF BARS
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UNITS ROOF RACKS
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UNITS ACCESSORIES
Quality
Our most important value.
CRUZBER has its management system certified under ISO 9001:2015 for its efficiency in the different procedures.
This certification covers all the organization’s procedures, from product development, manufacturing, marketing and logistics to customer service.
Strict compliance with the most recent directives, as well as specific approvals for different countries. Since its foundation, quality methods
combined with highly qualified human personnel are one of the most important and essential values for the company.