Strategy
CRUZBER
The target is clear, to achieve a significant presence on all five continents.
Brands
CRUZBER is a company with several well-defined brands within its brand architecture.
01 CRUZBER
CRUZBER is an organization with a well-defined brand architecture.
02 CRUZ
CRUZ is the company’s main product brand. It defines medium-high range products, is a leader in the Spanish market and is present in more than 40 markets.
03 FIRRAK
FIRRAK is a fresh and young brand, with a portfolio of entry-level products. Currently the brand is present in Spain, Portugal, the United Kingdom, Poland, the Czech Republic and Morocco.
CRUZ
FIRRAK
01 MANUFACTURER
CRUZBER is one of the main manufacturers of roof racks and roof bars in the European market, being a solvent and continuously expanding company.
02 SOLUTIONS
CRUBZER designs, manufactures and distributes a complete range of solutions for passenger cars, off-road vehicles and commercial vehicles according to consumer needs.
03 ADAPTATION
CRUZBER assumes rapid adaptation to new vehicle models and broad coverage of solutions for European, American and Asian vehicle brands.
0
UNITS ROOF BARS
0
UNITS ROOF RACKS
0
UNITS ACCESSORIES
Quality
Our most important value.
CRUZBER’s Quality Management System (QMS) is certified to ISO 9001:2015, ensuring process efficiency in key areas such as: product development; manufacturing; marketing; logistics; and customer service. Since its foundation, CRUZBER has integrated its main values of quality methods and a highly qualified team within the CRUZBER Quality Policy. Among the principles adopted are: customer focus; compliance with standards and regulation; continuous improvement; teamwork; technological innovation; training and development; and commitment to sustainability and social responsibility.
The comprehensive approach of CRUZBER's Quality Policy guarantees reliable, innovative and sustainable products that, not only meet, but exceed customer expectations and market demands. This is all achieved whilst going above and beyond applicable national and international regulations and approvals within the sector - promoting improved efficiency and quality at all stages.