About us
CRUZBER
Making it easier to safely carry your belongings wherever you go.
For six decades, we have been pioneers in the design and manufacture of roof racks for commercial vehicles and passenger cars. With a clear commitment to teamwork, entrepreneurship and quality service, we live every day committed to what we do and to all the people who, in one way or another, participate with our organization and add value. The innovative spirit that moved Antonio Cruz, founder of CRUZBER, in 1963, continues to be present at the heart of our organization as a way of understanding what we do and facing the exciting challenges that the future poses.
Mission, vision and values
Clear and defined values are the general framework of reference that guides all the actions of each person in the organisation.
01 MISSION
To design, manufacture, and supply innovative roof racks and transport accessories for vehicles, optimising mobility and enhancing the user experience—for both retail and professional customers.
We are committed to offering high-quality, environmentally friendly products that meet and exceed user expectations, allowing the user to carry their belongings or professional tools wherever they go in a convenient and secure manner.
02 VISION
To be a global leader in roof racks and transport accessories, recognised for our innovation, global reach, and sustainability. We maintain a constant focus on operational efficiency and the creation of an engaging, safe working environment for our team, while striving for continuous improvement to position our products as a premier choice in every market.
03 VALUES
Commitment and Excellence We operate with responsibility and dedication to drive company objectives and deliver excellent service, incorporating efficiency, quality, and trust in everything we do.
Teamwork. We cultivate collaboration, effective communication, and cross-departmental support, ensuring that collective performance contributes to achieving our organisational goals.
Customer focus. We strive to, not only meet, but to exceed customer expectations, offering solutions that adapt to their needs and strengthen trust in our brand.
Sostenibilidad y Responsabilidad. We maintain a firm commitment to the environment, society, and our team, promoting responsible practices that generate positive and lasting impact.